about me
I graduated from the University of Massachusetts Lowell in 2021, earning my B.S. in Business Administration with a dual concentration in Management and Marketing.
In my most recent role as the sole Marketing Associate & Brand Designer at Shaking Crab Group (SCG) Management, I had the privilege of being an early employee in a start-up environment. This allowed me to collaborate across departments, contributing to the development and implementation of effective marketing strategies. As the brand designer within the organization, I played a pivotal role in shaping their brand identity through various mediums such as graphics, email campaigns, print collateral, web content, and logos for their sister company. Additionally, I oversaw the print production and delivery of materials to multiple restaurant locations.
My passion for art has been a lifelong journey that started at a young age. While I primarily identified as a traditional visual artist, specializing in drawing and painting, the onset of the pandemic prompted me to explore new avenues of creativity. This led me to discover the world of digital art through Procreate. Working on my iPad and delving into digital content creation quickly became a profound love and source of inspiration.
During the pandemic, I established SIPHUCREATIONS as both a platform to showcase my art and the brand name for my small business. The name SIPHUCREATIONS combines elements of my name (SI-mon PHU-ng) with a playful twist on the Chinese term "sifu," meaning mastery, skill, and expertise.